Tag Archives: Content Marketing

The 8 Characteristics of a Perfect Tagline: Picking the Right Motto or Slogan for Your Small Business

8 Characteristics of Great Taglines

The first time you ever hear of a business, what do you remember about that business? The name, their logo, and the feeling we developed about the company during our interaction, right? Well, that feeling, whether positive or negative, comes from a combination of that business’s messaging and the way they present it. One of […]

12 Things Every LinkedIn Post Needs

Want thousands of connections on LinkedIn and new leads in your inbox? Posting original articles effectively on LinkedIn can do all of that and more. Publishing on LinkedIn is like any other tool — it’s not very effective if you’re not using it right. Unlike a power saw, after publishing 160 days in a row, […]

Why We’re Clicking: Clicking Off Content Part 1

Clicking off content

If you’re involved with online marketing in any way, shape, or form, you’ve heard the phrase “content is king.” Content drives website visits, sales, marketing campaigns and much more. An inherent problem with online articles is the value placed on headlines and pictures instead of high-quality content. Because of a headline being the first thing […]

How Writing Helps Customers Relate to Your Business

Relating with Customers

Brands are interacting with customers on a more intimate level than ever before. Companies can no longer spread empty messages to consumers and expect a zombie like response to go buy their products and services. The consumer now expects to be able to have open conversations and a relationship with the businesses they support. Simply […]