Archive | Startups

The 8 Characteristics of a Perfect Tagline: Picking the Right Motto or Slogan for Your Small Business

8 Characteristics of Great Taglines

The first time you ever hear of a business, what do you remember about that business? The name, their logo, and the feeling we developed about the company during our interaction, right? Well, that feeling, whether positive or negative, comes from a combination of that business’s messaging and the way they present it. One of […]

The Difference Between Mentoring and Coaching for Entrepreneurs

Originally Published by TrepRep Founder Michael Luchies on What’s the difference between a coach and a mentor? If you answered “I don’t know,” you’re not alone. In my time working with thousands of young entrepreneurs while managing the Collegiate Entrepreneurs’ Organization, students sought out coaches and mentors to get their questions answered and their […]