What’s often overlooked is the different ways of providing this information, and how to properly utilize it to create the most content possible. Providing multiple forms of content using an interview not only helps you create more content, it provides more value to the person you’re interviewing. The majority of people I interview want to promote their brand. If I can’t deliver value, I’ve wasted their time and I may lose out on future opportunities to speak with them and people they know. I try to actively provide them value by creating great content and finding additional ways to share it.
Don’t waste your interviews!
Here are 7 Different Ways to Use Content from Interviews
1. Full Transcript: While it’s the most time consuming and boring way to use an interview for content, providing a full transcript of your interviews will produce a lengthy word count for SEO and provide the full written story of your interview. Most interviews aren’t extremely interesting from start to the finish. If providing full transcripts, don’t expect your audience to read the full document.
2. Summary Write-Up: For each Under30CEO interview I conduct, I write an article detailing the entrepreneurs’ story and their unique thoughts. A lot of the supporting information will come from other sources and their bio to inform the reader of their background outside of the specific topics we covered in the interview. Example:Internship Finder: Interview with internrocket.com’s Michael Somers
3. Audio: In addition to providing an interview summary, I provide the full raw audio podcast of the conversation. Like a full written transcript, a very small percentage of my audience will listen to the full audio, but it provides people an easy way to consume the content if on the go and unable to read the summary, or if looking for more in-depth information.
4. Using Images and Social Media to Share Quotes: Have you ever used Twitter or Facebook? Instagram maybe? If so, which I am counting on, you’ll see a constant stream of quotes from celebrities, leaders, historical figures, and everyday people. Use quotes from your interviews to promote the interviewee and your content. I often will use quotes on Twitter and link back to the full article summary for people that are looking for more than a 140-character description. Consider creating graphic images of the quotes to make them sharable on social media.
5. List Articles: If you’re conducting a lot of interviews in a similar format, you’re going to have different opinions and advice on the same topic. You can use this information to create list articles; highlighting several people in one piece while giving the reader a wide variety of information on a focused topic. Example: Michael Simmons is one of the best when it comes to list articles highlighting young entrepreneurs he has worked with. Check out 10 Things Exceptionally Productive Entrepreneurs Do Every Day for an excellent example of a list article.
6. Video: There are several ways to use videos to share content. The two most common ways are to record an interview using Skype, Google Hangout, or another video application, or to use fixed images to create a video along with audio. Since the interviews I conduct are on an audio-only conference call line, I use pictures and text to create videos with the audio to publish on YouTube.
7. Sharing Quotes in Related Content: Quotes pulled from interviews may be relevant to topics you choose to write about in the future. If quoting an interviewee in an article not related to the specific interview you had with them, link back to the original article summary or transcript, and link to their primary website or social media page.
What tips do you have for others to share interview content? Please share below.