On January 1, I announced that I would be publishing a unique article every single day in 2015. It was an ambitious goal, but I believe if I’m able to pull it off, it will be worth the time, effort, sweat and tears invested. I’m over 50 days in and still going strong. Thanks for keeping me going!
During my journey so far, I’ve received a lot of support and questions from others about my results and other content related questions. One question I commonly get is why I chose to publish on LinkedIn, and how can others get started writing on LinkedIn? I chose LinkedIn because I believe it to be the best place to engage professionals, thought leaders, execs, and entrepreneurs on business-related topics. This short guide will walk you through the process of publishing your first post on LinkedIn.
Note: This guide is to help with publishing and promoting your first article using LinkedIn’s publishing platform. If you need help with topics or writing the content, feel free to message me, email me at Michael@TrepRep.com, or view my list of 8 Awesome Sources for Article Topics.
Step 1: Access Post Widget
To access the post section of LinkedIn for the first time, login to your account and select “edit profile” under the profile tab. Underneath your contact information and the top section, you’ll see “Add a section to your profile.” Click on “View More” to see all of the categories. One of the very last boxes should be “Posts,” click on “Create post.”
Step 2: Add Header Image
Always add a header image to your posts. LinkedIn recommends the size of images to be approximately 698×400 pixels, but most images will work if they are high resolution. After saving the image file you want to use for an article, click on the box above your profile image on top of “Write Your Headline,” and upload your picture for the article. If you don’t own the rights to the image, after uploading it, scroll to the top left of the image to input the image source where it reads “Credit the person who made this image.”
Step 3: Add the Headline and Body of the Post
Underneath the header image, type in your title. There is a 70 character limit for titles. Next, click in the box below your title and insert the full body of the article. Scan the post to make sure there are no formatting errors due to cutting and pasting the content from a Word document or other file.
Note: If the article was previously published, it’s appropriate to lead the body of your article with a short note. This should be italicized and in the top left-hand corner of the article.
Example: This post was previously published on Entrepreneur.com.
Step 4: Create your Footer
Anyone can view your content on LinkedIn, which means many of your readers won’t know who you are. Make sure to give them a chance to learn something about you. Share a short bio at the end of each post you create, and make sure to hyperlink appropriate links.
Example: Somen Mondal is a Canadian entrepreneur and the Co-Founder of Ideal Candidate. With a B.A.Sc. in Computer Engineering from the University of Toronto and a M.B.A from Queen’s University, Somen served as Co-Founder and CEO of Field ID until it was acquired by Master Lock LLC in December 2012. Somen’s accomplishments includes spots on the Profit Hot 50 and Deloitte Fast 50 Companies-to-Watch lists as well as the 2012 Ontario Ernst & Young Entrepreneur of the Year Award.
Looking to hire for sales positions or looking for a job in sales? Try Ideal Candidate.
Note: For an additional example, scroll to the bottom of this guide.
Additional Tip: Try leading or ending your footer with a call to action. In the above example, Somen uses “Looking to hire for sales positions or looking for a job in sales? Try Ideal Candidate,” as his call to action.
Step 5: Tags
At the very bottom of your post, there is a light box for “tags.” Tags help people find your article and should be based on the top three categories of your post. LinkedIn has preset keywords to select from, so find the ones that best fit what you’re writing about and what will get the interest of your desired audience.
Example: For this post, I chose publishing, writing and editing, and LinkedIn marketing as my three tags.
Step 6: Publish & Share
If your post is ready to be shared with the world, click publish in the upper right corner. After confirming your intent to publish, the post will go live and your followers and contacts will see a notification that you have published a post. Share your content on social media accounts with an interesting fact, statistic, or opinion from the article. You can also republish the article on other channels, including Medium.com using their import story feature.
Tip: If you are looking for additional ways to promote your content, consider adding a link to this post in your email footer.
This is your opportunity to make an impact on others, engage your contacts, and get the attention of influencers. If you’re ready to take the next step, but need help with writing, send me an email: Michael@TrepRep.com and tell me what your biggest struggle with content is.
Michael Luchies is the Founder of TrepRep, Director of Content Programming forPursuit, Interview Editor for Under30CEO, Entrepreneurship Lecturer at Illinois State University, TEW 2 contributor, and writer of all things entrepreneurship. Connect with Michael on Google+, LinkedIn, Facebook and Twitter.